What We Do

Floria conducts applied research in timberland investment, wood markets, woody bioenergy, corporate valuation, and timber price forecasting. We primarily provide consulting services to Timberland Investment Management Organizations (TIMOs), Real Estate Investment Trusts (REITs), and investors.


Dr. Richard Bin Mei has consulting and research experience in the forest and finance industries since 2009. He leads Floria’s research and business development. Dr. Mei has published over 30 articles on topics related to timberland investment, timber price forecasting, and woody bioenergy. He is a core faculty member of the Harley Langdale Jr. Center for Forest Business at the University of Georgia. Outside the university, he serves as an academic advisor of the investment strategy group of BTG Pactual. He earned M.S. in natural resource economics at Mississippi State University, and Ph.D. in Forest Finance and Economics at the University of Georgia.


All Dr. Mei's publications are available at his ResearchGate page

Dr. Mingshu Zhang, CPA, leads Floria’s timberland accounting service program. She manages client consulting projects and delivers presentations related to investment banking, accounting, and taxation.  She earned M.A. in Accountancy at the University of Georgia, and Ph.D. in Horticulture at Mississippi State University.  Dr. Zhang has years of experience in public accounting and greenhouse management.

Practice Areas
  • Forest products companies

  • TIMOs

  • REITs

  • Forest landowners

  • Investment banking

Sample Projects
  • Timberland investment

    • Hurdle rate

    • Optimal harvest decision

    • Return drivers

    • Index construction and evaluation

    • Investment strategy

    • Depletion and timber accounting

    • Timber price forecast

    • TIMOs vs. REITs

    • Wood pellets for energy

    • Conservation easements

  • Investment banking

    • Valuation

      • Discounted cash flow​

      • Comparable company analysis

      • Precedent transaction analysis

      • Leveraged buyout

    • Incentive advisory fee design

    • Corporate tax

    • Lease financing

    • Portfolio optimization

    • Private equity fundraising

© 2017 by Floria

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