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What We Do

Floria conducts applied research and offers consulting service in forest investment, nature-based solutions, corporate valuation, and statistical data analysis.


Dr. Richard Bin Mei has consulting and research experience in the forest and finance industries since 2009. He leads Floria’s research and business development. Dr. Mei has published a book entitled "Forestland Investment: Valuation and Analysis" and over 70 peer-reviewed journal articles on topics related to timberland investment and forest carbon. He is Professor and Director of Natural Resources Finance Initiative at Duke University's Nicholas School of the Environment. Prior to that, he was Hargreaves Professor of Forest Finance at the University of Georgia. He earned MS in Forest Economics at Mississippi State University and PhD in Forest Finance at the University of Georgia.


Dr. Mei's publications are available at his ResearchGate or Google Scholar page.

Dr. Mingshu Zhang, CPA, leads Floria’s accounting and statistical analysis programs. She manages client consulting projects and delivers presentations related to business analytics. She earned MA in Accountancy and MS in Statistics at the University of Georgia, and PhD in Agriculture Science at Mississippi State University. Dr. Zhang has years of experience in public accounting and statistical data analysis.

Practice Areas
  • Forest investment

  • Nature-based solutions

  • Investment banking

  • Statistical modeling

  • Business analytics

  • Green banking

Sample Projects
  • Forest investment

    • Return drivers

    • Index construction and evaluation

    • Timber accounting and taxation

  • Nature-based solutions

    • Forest carbon

    • Wood pellets for energy

    • Conservation easements

  • Investment banking

    • Business valuation

    • Asset management fees​

    • Leveraged buyout

  • Business analytics

    • Portfolio optimization

    • Asset pricing

    • Statistical data analysis

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